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Equity Research › United States › Apple Inc.
Apple Inc. (AAPL)
NASDAQ · USD · United States · MSCI World weight 4.56%
TechnologyConsumer Electronics Benchmark Top-50

Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its hardware lineup features iPhone smartphones, Mac personal computers and iPad tablets, alongside wearables, smart-home products and accessories including AirPods, Apple TV, Apple Watch, Beats and HomePod. Beyond devices, Apple delivers support services such as AppleCare, cloud solutions, and operates key digital platforms including the App Store, Apple Music and Apple Pay.

Price
$315.32
NASDAQ close
Market cap
$4.63T
largest in universe
Beta
1.10
vs market
Employees
166,000
full-time
CEO
Timothy D. Cook
Cupertino, US
Listed
1980
IPO Dec 12
Stock Models

Drag, use the arrows, or click a side card. Each card opens the full model page.

Econometric Model

Live
+11.0%
Overvalued vs macro fair value
Fair value$270.45
Model fit (R²)0.964
History120 monthly obs (10y)

Quantitative Screens

In build
#—
Global rank · 10 metrics, 5 categories
Return on equity
Price / book
Current ratio
Asset turnover

Fundamental Models

In build
4
concepts, each producing a ranked input
Predictabilitytrend deviation
ManagementROIC / WACC
Value vs growthPEG bands
Marginsexpansion slope

Earnings Coverage

Live
BEAT
Latest quarter vs consensus
Last reported EPS
Next report

Insider Trading

In build
BUYING SELLING 81
illustrative values — Form 4 pipeline in build
Insider sales$42.3M · sample
Insider purchases$0.9M · sample
Windowsince last earnings (filings)

Consensus Momentum

In build
+2.8%
EPS consensus revision, trailing 90 days
EPS next Q$2.31 (was $2.25)
Price target avg$334 · drifting up
Historyweekly snapshots from Jul 2026

Potential Red Flags

In build
2
flags from forensic review of the latest release
Capitalised costs⚠ rising vs expensed
Earnings quality⚠ accruals gap widened
Pension fundingclear
Auditor languageclear

Composite Signal

Awaits triad
⅓ + ⅓ + ⅓
econometric · screens · fundamentals, equal weight
Composite score
Econometric leg
Screens leg
Fundamentals leg
Mercia Capital Equity Research · layout mockup — econometric & profile figures are real (May 2026 run), screens/fundamentals cards illustrate the design. Not investment advice.